For Superstar Coaches, Consultants, Speakers & Expert Leaders
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For Superstar Coaches, Consultants, Speakers & Expert Leaders
Lead Transformational Experiences and Conscious Communities for Income & Impact
Learn STEP by STEP how to DESIGN, FILL, & MONETIZE transformational small events, retreats, and masterminds for INCOME and IMPACT
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(It’s a lot easier than you might think!)
This video is a recording from Michelle's virtual training where she walks you through the entire model, as well as how she discovered and developed it. If you're looking for a thorough overview of what this model is all about, and to get a sense if it's right for you, watch this 1-hour-long video.
Get ready, Superstar...
By “Riches” I’m not just talking about the financial kind. I’m talking about energy richness, richer client relationships, richer impact and contribution, and a richer, more fulfilling experience of your business, overall.
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If you’re an expert entrepreneur – a speaker, author, consultant, coach or other “Superstar” – then chances are you've experienced the difficulties of selling your TIME for MONEY, and becoming TRAPPED by your own business – the same business you probably started so you could make more money, and have more freedom, right?
STOP hustling gigs, selling 1:1 services, and trading your precious time for money...
Say “ENOUGH of this” to delivering the same content day after day to client after client, year after year...
Get OFF the “revenues roller coaster" with its up and down income, month after month…
And learn how YOU can turn Retreats to Riches.
That's what this model is DESIGNED for.
The problem with most coaching, consulting, speaking, and training business models is:
When you do high-value small events events (AKA: "Retreats") that deliver massive breakthroughs in short time frames (3 days), you are perfectly set up to enroll clients into an ongoing group program – the "Big Back End" – that generates (time-leveraged) recurring revenues for the long haul.
Is it SUSTAINABLE? Yes. Is it SCALABLE? Yes! Is it ENJOYABLE? Yes! Yes! Yes!
See, in this model, it’s not the retreat that drives the BIG financial rewards, it’s what comes AFTER your retreat.
So while your retreat offers participants a BIG BREAKTHROUGH in a short time frame, true, lasting transformation takes time and mastery. That's the Big Back End.
Your Big Back End is what drives monthly recurring revenues and creates the foundation for a community or, even better, a CULTURE.
My Personal "Big Back End" Story
I’ve been an entrepreneur for 14 years, the first 7 of which I spent hustling, grinding, and selling time for money as a speaker, consultant, trainer, coach, and anything else I could get paid for.
Eventually the pace caught up with me, and I had a huge breakdown in 2014. Everything collapsed at once: my health, my personal relationship, and like the final domino, my business too.
It broke down because it required my constant focus and effort to stay alive. I had no monthly recurring revenues; one month I was up, the next I was down, and I also had no support (how could I pay an employee if I didn’t even know what I would make in a given month?)
When I took a break to "lick my wounds" and heal my body, heart, and mind from this hellish year, the whole business dried up. It simply couldn't withstand even a couple of months with my foot off the gas.
Seeking answers and a new direction, I found a mentor who showed me a better way.He invited me to attend a 3-day retreat in NYC. I charged the enrollment fee on my credit card and booked my travel. This was my "Hail Mary."
Keep reading to find out what happened at the retreat...
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The retreat itself was amazing – and simple. It consisted of little more than the facilitator asking powerful questions (retreats can be simple!) and giving us opportunities to journal and share.
Between the magical people who attended, and the facilitator's insightful coaching, I had an amazing breakthrough about my value, vision and mission. I saw my gifts in a new light and felt energized and excited to start something new.
On the 2nd day of the retreat, the leader invited us all to consider joining a year-long Mastermind together – for (what felt to me like) a LOT of money. To my surprise, 7 out of 10 people enrolled – 8 if you count me!
This was the most I’d EVER invested in any program or personal development, except for my MBA 10 years earlier.
From this experience, I realized the model (3-day retreat → 1 year Mastermind) was BRILLIANT, and thought "maybe I can do this too!"
(And whole new LIFE with Monthly Recurring Revenues!)
Within 2 months I’d delivered my first retreat with 10 people, and, between the retreat and the Big Back End, generated enough revenue to cover most of my debt and ALL of my monthly bills.
Within 6 months, I’d delivered 4 retreats and had 11 people in my year-long program, I also untethered myself from my time-for-money model and embarked on a nomadic lifestyle – leading my new mastermind, The Inner Circle – while I was on a a year-long road trip around the country! Talk about FREEDOM!!
Within 11 months I'd bought a house in Colorado, and made the substantial down payment in cash with the income I’d generated.
And within 14 months, my business had quadrupled – to 7 figures.
Over 6 years have passed since I adopted this model, and I love my business more than ever.
I’ve got stable recurring revenues, a small yet mighty support team, and clients who inspire me to keep growing. My little community of clients has truly become a CULTURE of flourishing Superstars, which I believe is my greatest accomplishment. This culture continues to evolve and grow, and now clients who enroll for that first year, usually stay for 2, 3, or even more years! In fact, I still have the very first client I ever enrolled into my very first retreat, 6+ years ago.
And now I want to share how YOU can do this too!
Introducing
Until now, I only shared this model with my Inner Circle clients, and occasionally in short, high-level workshops. Now, for the first time, I’m offering a true Do-It-Yourself DEEP DIVE into how to design, fill and monetize your own retreats and "Big Back End" programs.
Click Here to Buy Now!
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This course will guide you through::
And you will do all of this from HOME, on YOUR schedule!
Begin Your Retreats To Riches Journey Here!
Over the course of 6 easy and fun modules, you’ll be guided step-by-step from ideation to delivery and BEYOND. You'll get everything you need to make BIG strides quickly.
Module 1:
Model Overview
& Opportunity
Understand the retreat model framework, map out projections, and set your goals and outcomes. Also discover what leadership skills and qualities you will need to cultivate to lead this model effectively.
Module 2:
Discover & Design Part I – Strategic Foundations
Design your retreat to be compelling and easy to market and sell. Clarify your retreat Purpose, People (AKA: Ideal Audience), Pain Points, and Promise for your compelling Value Proposition.
Module 3:
Discovery & Design Part 2 – Client Journey
Map out the client path from "A-ha! Moment" to "Breakthrough" (AKA: your retreat) and all the way to the "Big Back End." Also set your "boutique" price point and design the package of value for each of your offers.
Module 4:
Promote & Enroll
Build out your aligned (AKA: FUN and energy-rich!) marketing strategies, and learn a simple sales conversation structure (AKA: “Sales As Service”) to help you enroll the RIGHT people – the ones you actually want in your Big Back End program.
Module 5:
Prepare & Plan
Prepare and Plan your actual physical (or virtual!) retreat. We cover how to get physically and emotionally ready to lead, and how to prepare your Big Back End invitation.
Module 6:
Delight, Invite & Retain
Here’s how to deliver powerfully onsite, and enroll the best fit clients into your 1-year program. But it doesn't end there! Deliver a Big Back End experience that will keep people coming back year after year.
The Nitty Gritty Details
I’m determined to make this as JUICY as possible. So, in addition to the course itself, I am including EVERYTHING I have that will help you succeed in implementing this model successfully. I’ve seen where and how people get stuck, and I’ve developed these bonuses to address those challenges so you can bust through the roadblocks on your way.
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4 "Hot Seat" Session Recordings
(4) 90 minute recorded sessions on the below topics, for a dose of information and inspiration. Each Session has a theme:
Hot Seat Session 1: Virtual Retreats
Hot Seat Session 2: YouTube Marketing
Hot Seat Session 3: Building a CULTURE
Hot Seat Session 4: Marketing Your Retreat
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1:1 Implementation Call
Once you've completed the modules and the hot seat sessions, and have your retreat strategy more or less mapped out, hop on a call with Michelle to power through any burning questions, and have the opportunity for Michelle to give you feedback.
Retreats to Riches Resource Tool Box
This is a growing collection of materials to support you even further. Michelle will continue to add to this over the months and years as she develops even more resources. Currently, the toolbox includes:
(VIRTUAL) Superstar Accelerator Personal Branding Program
Branding yourself as a thought leader is fundamental to helping you promote and fill your retreats WAY easier. In this program, you will refine your positioning, ideal audience, proprietary content, signature system, and several other components of your personal brand, as well as learn techniques and strategies to build your "tribe" of fans and followers.
Hear From Real Clients With Real Stories
"I love this model – and my results from it. I've generated over $100,000 in sales over the past 6 months since launching, and not only do I have a new revenue stream doing something I absolutely LOVE, but my "Design Family" has become a beautiful tribe of soul-aligned professionals helping each other... I couldn't be more excited about where it's going."
— Katie Gutierrez, Errez Design & Biographical Business
"Before working with Michelle I was doing the traditional 1 on 1 coaching and was looking for ways to increase my impact and avoid burning out. I saw retreats as something only coaches with a big following or email list could pull off. I came into the program with a “lets see” mentality.... and then generated $32,000 in revenues at my first retreat! Now I’m about to kick off my 3rd since starting and am well on track to hit 6 figures -- in my first year of solo business."
— Patricia Ferreira, Divine Boss Lady & Founder of Beloved BossLady Success Circle
"I was a successful real estate entrepreneur looking to break into speaking. I wanted to help people with my message, but I didn't want a lifestyle where I was living on planes and in hotels. I learned the retreat model from Michelle, and my first 'ManCamp' generated over $25,000 in revenues. I now have 6 under my belt, and I love what I'm doing, and the impact I'm making. I discovered my life's work."
— Albert Pellissier, Creator of ManCamp
"The clear framework [that Michelle gave me for sales] offered me a tool to get into a fantastic mindset -- one in which I now actually look forward to [sales] calls. This process has made sales both more effective and more enjoyable."
— Lelia Gowland, Career Fulfillment Expert, Creator of the Career Fulfillment Retreat, & Writer, Forbes.com (quote as published on Forbes.com)
"I was so sick of schlepping around the country "hamster-wheeling" myself to death. So I decided to follow Michelle's model... My first retreat made almost $30,000 in revenues, including one paid paid-in-full client at over $17,000. It would not be hyperbole to say that this model absolutely positively changed my life."
— Cheryl Knowlton, CSP, Professional Speaker, Real Estate Instructor & Mentor
"Thanks to Michelle's 'Big Back End' retreats model and 'Sales as Service' call structure, I've booked almost $200,000 in business in the 8 months since I delivered my first retreat."
— Julie Cook Goetzinger, Intuitive Money Mindset Coach & Creator of the Abundance Breakthrough Retreat
"My bookkeeper just sent me a report and as of today (April 22, 2021), my income for 2021 is higher than ALL of 2020! I would not be structuring my work, serving as many women, or showing up in my business and life as I am without this amazing model. And there's so much opportunity, expansion, and growth on the horizon!"
— Rochelle Seltzer, Creative Core Coach and Author of Live BIG: A Manifesto for a Creative Life
"It's been just 30 days since I learned Michelle's model and designed my first retreat, and I already have 7 people enrolled. This is the most revenue I've ever generated in such a short amount of time, and I'm barely getting started!"
— Ithamar Urdaneta, Financial Expert, Speaker & Author of Casada, Próspera y Feliz (Married, Prosperous & Happy)
"Since I started using this model, I've hosted over 16 retreats – and have a thriving 'Big Back End'. I love this model and the freedom it gives me to organize my time and my business on MY terms."
— LeeAnn Marie Webster, Creator of eMail With H.E.A.R.T. and Lead Machine Weekend
"Michelle has developed an impressive and simple business model that any expert can use to up-level their brand and add new leveraged recurring revenue streams to their back end."
— Jeffrey Hayzlett, Founder, C-Suite Network, global business celebrity, primetime TV and podcast host, bestselling author & former CMO of Kodak
In the first week after learning [Michelle's sales strategy]... I closed my first deal ever, a $7,500 monthly retainer for a year. Within 3 months, I'd landed 4 more clients."
— Sol Picon,Picon & Co.
Now is your chance to get the digital course, and complete in your own time!
Say YES!
✅ YES to STABILITY✅ YES to SCALABILITY✅ YES to RECURRING REVENUES✅ YES to TRANSFORMATION✅ YES to IMPACT
Stop selling your TIME... and start monetizing your MAGIC.
Buy Now &
Get Started Immediately!
I’m so excited for what’s in store for you. Imagine me cheering you on from the other side of the screen!
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