Transformational Leadership Expert
Retreats
To
For Coaches, Consultants, and Experts Who Lead (Or Want To Lead!) Transformational Experiences and Conscious Communities For Income & Impact
Riches
Introducing...
Retreats
Riches
To
The Course For Leaders of Transformational Events
Discover how you can drive INCOME and generate IMPACT – while leading a life you ❤️ LOVE ❤️
For the first time, this program is available as a do-it-yourself course from home.
This video ⃗>> is a recording of Michelle's virtual training where she walks you through the entire model, as well as how she discovered and developed it. If you're looking for a thorough overview of what this model and course are all about, and to get a sense if it's right for you, watch this 1-hour-long video.
Get ready, Superstar...
It’s called "Retreats to Riches" for a reason!
And by “Riches” I’m not just talking about the financial kind. I’m talking about energy richness, richer client relationships, richer impact and contribution, and a richer, more fulfilling experience of your business, overall.
Tired of the hustle, and trading time for money...
Ready for more grace, ease, and FLOW?
As an "expert entrepreneur" – a speaker, author, consultant, coach or other professional service provider – chances are you've experienced the difficulties of selling your TIME for MONEY. It's all to easy to become TRAPPED by your own business – the same business you probably started so you could make more money, and have more freedom, right?
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STOP hustling gigs, selling 1:1 services, and trading your precious time for money...
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Say “ENOUGH of this” to delivering the same content day after day to client after client, year after year...
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Get OFF the “revenues roller coaster" with its up and down income, month after month…
And learn how YOU can turn Retreats into Riches.
To have a stable, scalable, sustainable business you need Monthly Recurring Revenues.
That's what A "Big Back End" Business is DESIGNED for.
The "Small Events, Big Back End" Secret
The problem with most coaching, consulting, speaking, and training business models is:
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They're time and effort driven, so you always need to sell more time to make more money
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They're based on short-term, project, or program-based sales, rather than long-term client relationships that drive monthly recurring revenues (MRR) for more than 1 year, or more.
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The rely heavily on one-to-one work with clients, and undervalue the impact of group experiences and accountability.
When you do high-value small events (AKA: "Retreats") that deliver massive breakthroughs in short time frames (like 3 days), you are perfectly set up to enroll clients into an ongoing group program – the "Big Back End" – that generates (time-leveraged) recurring revenues for the long haul.
Is it SUSTAINABLE? Yes. Is it SCALABLE? Yes! Is it ENJOYABLE? Yes! Yes! Yes!
See, in this model, it’s not the retreat that drives the BIG financial rewards, it’s what comes AFTERWARDS. So while your retreat offers participants a BIG BREAKTHROUGH in a short amount of time, true, lasting transformation takes time and mastery. That's the Big Back End.
Your Big Back End is what drives monthly recurring revenues and creates the foundation for a community or, even better, a CULTURE.
Meet Michelle Villalobos
Hi! I'm Michelle. I help coaches, consultants, and other experts and thought leaders scale their income and impact – while doing the inner work of growing and evolving as human beings.
11 years ago, thanks to a major breakdown in my personal life, I had a major breakthrough in my business (amazing how that works, right?)
For the first 7 years of my business, I hustled hard, doing work I didn’t love and riding the revenue roller coaster. I was exhausted, burnt out, and stuck.
Back-to-back health and relationship crises in 2014 forced me to take my foot off the gas and heal – but my business couldn't survive without constant attention and focus.
With the help of an amazing mentor, I pivoted to a new model based on retreats, small events, and a long-term group program that drove monthly recurring revenue so I could stop trading time for money.
In just 14 months, revenues quadrupled to over 7 figures. More importantly, I felt aligned, fulfilled, and free. What I realized? A recurring revenue, community-based business model – one that's aligned with your truest self, your deepest values, and your most inspiring vision – can change everything.
Now, I help other passionate Superstars build community, group and culture-driven models that are lifestyle-friendly, meaningful, and fun.
The Impact I Was Making
And The Best Part Was...
But that kind of change doesn’t happen by accident...
It takes intention, alignment, and the right energy.
Most people think that the most powerful coaching and leadership work is one-on-one.
That was my story too... until I started leading events and group programs.
Now I know – without any doubt – that there is a magic that happens when people gather in service of growth and transformation.
If you want to lead, and monetize, group transformational experiences, gatherings, and transformational programs, Retreats To Riches will show you how to do it.
Step by step. Guaranteed.
Is This Right for You… Right Now?
If you’re ready to:
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Stop trading time for money and add group offerings – like retreats, online cohorts, masterminds, and brotherhoods or sisterhoods.
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Package your "magic" into profitable, compelling, scalable event-driven offerings – that drive monthly recurring revenues for the long haul.
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Align what you DO with who you (really) are – in a way that honors your values, lifestyle, fulfillment, and well-being.
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Create a leadership business that supports your evolution into the highest and best version of you
If this resonates, it’s time for
Retreats To Riches!
In This Program You'll:
Refine your business model and create back-end recurring revenue streams so you have more stability, security and scalability.
Get next-level clarity on your brand positioning, marketing and messaging to attract ideal clients, so you can hustle less & serve more.
Define your programs, packages & pricing, including your Foundational Offer and monthly recurring "Big Back End."
Nail down core marketing activities to consistently drive high-quality leads and referrals, and fill your pipeline – in an energy rich way.
Acquire an easy and graceful process to enroll ideal clients into your programs – without being "sales-y" or "pushy."
Nail down Revenue Projections and a 90-Day Launch / Marketing Plan!
The value of the course (plus the bonuses) is well over $5,000. And in fact, if you delivered just ONE retreat, following Michelle’s formula, the value would be several times that.
Say YES!!
How Does the Course Work?
Over the course of 6 easy and fun virtual video-based modules, you’ll be guided step-by-step from ideation to delivery and BEYOND. You'll get everything you need to make BIG strides quickly.
Module 1: The Big Back End Model & Opportunity
Understand the retreat model framework, map out projections, and set your goals and outcomes. Also discover what leadership skills and qualities you will need to cultivate to lead this model effectively.
Module 3: Discover & Design Your Client Journey
Map out the client path from "A-ha! Moment" to "Breakthrough" (AKA: your retreat) and all the way to the "Big Back End." Also set your "boutique" price point and design the package of value for each of your offers.
Module 5: Prepare & Plan
Prepare and Plan your actual physical (or virtual!) retreat. We cover how to get physically and emotionally ready to lead, and how to prepare your Big Back End invitation.
Module 2: Discover & Design Your Positioning
Design your retreat to be compelling and easy to market and sell. Clarify your retreat Purpose, People (AKA: Ideal Audience), Pain Points, and Promise for your compelling Value Proposition.
Module 4: Promote & Enroll Clients
Build out your aligned (AKA: FUN and energy-rich!) marketing strategies, and learn a simple sales conversation structure (AKA: “Sales As Service”) to help you enroll the RIGHT people – the ones you actually want in your Big Back End program.
Module 6: Delight, Invite & Retain
Here’s how to deliver powerfully onsite, and enroll the best fit clients into your 1-year program. But it doesn't end there! Deliver a Big Back End experience that will keep people coming back year after year.
A Taste of What's Included...
Checklists, Templates, & Plug-&-Play Resources to Run Your Business
Checklists & Templates to Run Your Retreats
Identify & Focus On Your Ideal Retreat / Big Back End Client
Going Virtual – How To Do It Online
Sales As Service Training – Sell With Grace, Ease & Integrity
Design Your Retreat Outline, Content & Activities
Set Up & Structure Your Retreat Format
Projections & Revenue Planning
Giving Clients Retreat "Prep Work"
How to Lead A Sustainable "Big Back End" Culture
Price & Package Your Retreat & Big Back End Offers
"Sales As Service" Enrollment Strategy, Structure & Script
Client "Stick Strategy" to Avoid Cancellations & Reschedules
Did I Mention Bonuses?
Bonus #1: 4 "Hot Seat" Session Recordings
(4) 90 minute recorded sessions on the below topics, for a dose of information and inspiration. Each Session has a theme:
Hot Seat Session 1: Virtual Retreats
Hot Seat Session 2: YouTube Marketing
Hot Seat Session 3: Building a CULTURE
Hot Seat Session 4: Marketing Your Retreat
Bonus #2: 1:1 Implementation Call
Once you've completed the modules and the hot seat sessions, and have your retreat strategy more or less mapped out, hop on a call with Michelle to power through any burning questions, and have the opportunity for Michelle to give you feedback.
Bonus 3: Retreats to Riches Resource Tool Box
This is a collection of materials to support you even further.
The toolbox includes:
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Live Retreat Checklist & Virtual Retreat Checklist
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Big Back End Projection Tool & Revenue Calculator
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6 Steps to 6 Figure Retreats "Quick Start Guide"
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COMING SOON: Hot Seat Session Recordings
Bonus 4: (VIRTUAL) Superstar Accelerator Personal Branding Program
Branding yourself as a thought leader is fundamental to helping you promote and fill your retreats WAY easier. In this program, you will refine your positioning, ideal audience, proprietary content, signature system, and several other components of your personal brand, as well as learn techniques and strategies to build your "tribe" of fans and followers.
I’m determined to make this offering as JUICY as possible so you can get started right away.
In addition to the course itself, I am including EVERYTHING I have that will help you succeed in implementing this model successfully. I’ve seen where and how people get stuck, and I’ve developed these bonuses to address those challenges so you can bust through the roadblocks on your way.
What Our Clients Say About Their Retreats Businesses
"I was a successful real estate entrepreneur looking to break into speaking. I wanted to help people with my message, but I didn't want a lifestyle where I was living on planes and in hotels. I learned the retreat model from Michelle, and my first 'ManCamp' generated over $25,000 in revenues. I now have 6 under my belt, and I love what I'm doing, and the impact I'm making. I discovered my life's work."
Albert Pellissier, Creator of ManCamp, Author of What's On Your Back Burner?
The value of the course (plus the bonuses) is well over $5,000. And in fact, if you delivered just ONE retreat, following Michelle’s formula, the value would be several times that.
Say YES!
✅ YES to STABILITY
✅ YES to SCALABILITY
✅ YES to RECURRING REVENUES
✅ YES to TRANSFORMATION
✅ YES to IMPACT
Stop selling your TIME... and start monetizing your MAGIC.
I’m so excited for what’s in store for you.
Imagine me cheering you on from the other side of the screen!
All Rights Reserved © Michelle Villalobos 2025